Los Altos, California, December 11, 2019: Didja (http://www.didjatv.com/) today announced the expansion of its live broadcast TV streaming app, “LocalBTV” to the Philadelphia DMA. Philadelphia is the first of several TV markets Didja will add to their LocalBTV trial in the coming months. “PhillyBTV” is available starting today to viewers in the Philadelphia DMA. Didja expects to launch its local broadcast streaming service in New York City and San Diego soon. “LocalBTV” is already available in the Los Angeles, San Francisco and Phoenix TV markets. With the addition of these markets, “LocalBTV” will serve 17% of all US households. The “LocalBTV” trial available in these four markets provides as many as 42 channels of local broadcast TV to viewers on smartphones, PCs and connected TVs at no cost to consumers or to broadcasters. Didja is testing expanded lineups of 100 or more channels in select markets and will gradually add more channels to the public lineup as appropriate. With Didja’s “LocalBTV”, antenna-TV homes will have more viewing options and viewers without access to an antenna can also easily enjoy local broadcast news and entertainment programming on mobile devices and connected TVs anywhere in the broadcast market. In addition, local television stations and independent channels not available through cable providers or streaming services can now be enjoyed by a wider audience. “This announcement is important for two reasons,” said Jim Long, CEO of Didja. “First, we’re excited to bring our local TV streaming service to viewers in the great city of Philadelphia. Second, we’re testing a new, even lower-cost national system architecture and our newest feature, targeted dynamic ad insertion. I’m very proud of our amazing small team and financial backers for this achievement.” Danny Wong, GM of Nielsen rated Sky Link TV 4.2 (KRON-2) in San Francisco, said, “Our variety show, ‘Sing High’, attracts a younger audience and we air it before it goes on YouTube. We know our viewers love and watch this show in real time on the LocalBTV apps.” According to Didja, around 25 million US homes watch TV via an antenna and approximately another 15 million homes have no convenient way to watch local broadcast TV. As Didja expands to new platforms and markets, “LocalBTV” will enable more non-cable-bundle homes to watch quality over-the-air TV, thereby strengthening the reach and impact of local media. The “LocalBTV” app is available in the iTunes and Google Play stores, and in the Roku, Amazon Fire-TV, Apple TV and Android-TV app stores as well. Digital and ecommerce products and services are now working as technology partners for the entertainment industry as well and providing solutions to augment broadcast TV experience in delightful ways. Katalyst Technologies has helped retail, healthcare and pharma, hospitality and travel and tourism to customize their consumer-facing apps that help their users stay engaged. Our expertise in building apps and partnering to host them on hybrid cloud platforms helps businesses expand their revenues while delighting customers by enabling a more direct consumer relationship. Connect for a free consultation with our experts today to understand how your businesses can incorporate customized web and mobile apps to expand your growth.
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